The importance of storytelling in marketing

Using storytelling in marketing is a crucial skill that you definitely need to master. You need to remember that a great story is the best way to hold your audience"s attention. Once you get their attention, it will be much easier to convince them to check out your offer! However, if you never tried to learn storytelling in marketing, you will definitely need to spend some time on honing your storytelling craft. The rewards are immense, however!

Creating great stories in marketing

Once you learn the importance of storytelling in marketing, you will want to look into some great resources that can help you to improve your skills in this area. There a lot of great books that explain the concepts connected with this area. One of them is the great book "Narratology" by Paweł Tkaczyk, which is recommended by FreshMail. This is a book written by an author who knows modern marketing very well and is able to explain seemingly complicated ideas in a really clear, entertaining and illuminating way.